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Do online banner ads work?
The internet is filled with banner ads. Does that mean they work? The answer is YES and NO. They work, but in different ways for different people. It all depends on what you are after. People are spending a lot of money to have their banner ads in place. Some are hoping to get the click and make a sale. Others know that even if they visitor pays no special attention to the ads, that they are still causing the brain to connect and over time it can make a great impact. Many people are looking for the best places to place their ads. They consider the click through rate and the cost per click or cost per display. They figure out their target market or audience and then make their decision. I believe banner ads are an excellent idea, for the right advertiser and in the right way. There is more involved, but hopefully this will get you thinking more about it. You may be annoyed by all the banners you see, and now you have a little better understanding why. Maybe you are putting advertisements out there and you figured you did not pay attention to banner ads, so why would others and you have avoided that market. It may be time to rethink your options! Here is an excellent, more indepth article on banner advertising: http://money.howstuffworks.com/banner-ad.htm Happy Advertising! Dan
http://FreeBannerAdsWork.com |
Banner Ads, Traffic Builder
| In depth review of banner ads
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